TheCGBros Presents “Majd and the Librarian” – by Hanzo Films & Vulturehead Studios – This animated film released titled ‘Majd and The Librarian’ has been painstakingly crafted by Hanzo Films, Vulturehead Studios and Serviceplan UAE for Al Etihad Credit Bureau (AECB). The campaign uses the metaphor of borrowing books from a library for applying to a bank for credit.
This is Serviceplan Middle East’s first brand film for the AECB, and was made for the web as a content piece to raise awareness about the brand using a subtly communicated narrative about the responsibility of borrowing.
The opening sequence features a young man finding a dust-covered copy of ‘The Arabian Knights’ while clearing out his attic, which takes him back in time to the library where he borrowed it as a child. As an adult, he returns to the library for an emotional reunion. For more information, please see the details and links below:
Executive Producer: Hijaz Moosa
Director: Esfandiar Haji
Director: Shahriar Ghatre
Communications Manager: Yasaman Hosseini
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Title: ‘The Librarian’
Production company: Hanzo Films
Executive Producer: @hijazmoosa
Shadow and Lighting Animators:
Client: Al Etihad Credit Bureau
Daniele Lavalle – Head-Business Development
Khalid Mohammad – Senior Manager – Marketing
Maitha Ahmed – Senior Marketing Officer
Khulood Hamad – Marketing Officer
Serviceplan Middle East:
Managing Director: Natalie Shardan
Head of Strategy: Frances Valerie Bonifacio
Executive Creative Director: Akhilesh Bagri
Writers: Akhilesh Bagri & Georgia Fattoracci
Worldwide Executive Creative Director: Jason Romeyko
International Communications Officer: Lee Sharrock
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